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WORK EXPERIENCE
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Laugh Your Way, America!
Internet Marketing & Web Design/Development
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October 2008 - Present
Green Bay, WI
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- Designed and developed three new site designs in first eight months
- Increased average time on site 165%
- Implemented lead collection plan boosting email list size 19% in six months
- Increased organic search traffic by 57% with 4x increase in keyword breadth during first six months of new laughyourway.com site being live
- Created holiday promotion with email marketing campaign that doubled web revenues year-over-year
- Implemented free shipping promotion increasing average order size by 16% with an ROI over 650%
- Worked around NetSuite limitations to track e-commerce stats in Google Analytics
- Three-fold increase in organic search traffic direct to online store, now accounting for 15.9% of revenue
- 17.6% increase in daily radio show traffic with social media strategy including Twitter and Facebook
- Reduced email bounce rate from over 25% to under 0.5% on average
- Holiday campaign promotional emails click rates increased 89% year-over-year
- http://www.laughyourway.com
- http://www.stinkingthinking.tv
- http://www.themanlymanconference.com
- http://shopping.laughyourway.com
- Environment: XHTML, CSS, JavaScript, MooTools, AJAX, LAMP (Linux, Apache, MySQL, PHP), Plesk, Google Maps, WordPress, Google Analytics, Mint Analytics, Photoshop, Lightroom, Illustrator, Facebook Pages, Facebook Ads, YouTube, twitter, MailChimp, NetSuite
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DiningFolio.com
Co-Founder / Webmaster / Designer
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May 2005 - Present
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- Designed and built site to highlight information for restaurants and bars
- Leveraged MooTools JavaScript library for dynamic user experience
- Developed administrative interface for ease of updating
- Environment: XHTML, CSS, JavaScript, MooTools, AJAX, LAMP (Linux, Apache, MySQL, PHP), Plesk, Google Maps, WordPress, Google Analytics, Urchin 5, Photoshop, Lightroom, Illustrator, Google AdWords, Facebook Ads
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Envano, Inc.
Web Designer / Developer
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June 2005 - June 2008
Green Bay, WI
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- Increased organic search engine traffic 80% on average from Google, Yahoo, and MSN with rewrite of hobartwelders.com
- Created customizable print versions for HobartWelders.com product pages
- Leveraged Adobe Contribute features for ease of client updates despite advanced interactive features on Miller product pages while retaining database-driven pricing
- http://www.millerwelds.com/products/mig/axcess_systems/
- http://www.millerwelds.com/products/mig/deltaweld_452/
- Delivered email campaigns designed and tested for proper appearance across 17 email clients
- Designed staging-to-live file transfer system with automatic file backups
- Created on-server search and replace system with RegEx capabilities to improve efficiency with global updates
- Developed where to buy system utilizing Google Maps API
- Integrated third-party products into clients' sites including Campaign Monitor, Flickr, Google Maps, Google Mini Search Appliance, and WordPress
- Added diagnostic information to contact us forms including browser and flash versions to ease support requests
- http://www.millerwelds.com
- http://www.hobartwelders.com
- http://www.praxairquotes.com
- http://www.bernardwelds.com
- http://www.hobartbrothers.com
- http://www.jacobsengolf.com
- Environment: HTML, XHTML, CSS, JavaScript, MooTools, AJAX, LAMP (Linux, Apache, MySQL, PHP), XML, RSS, SOAP, Plesk, Google Maps, WordPress, Campaign Monitor, Google Mini Search Appliance, Hitbox HBX, Google Analytics, Photoshop, Lightroom, Illustrator, Excel, Word
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PreVisor / Brainbench
Test Developer - Web Development Concepts
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February 2008 - April 2008
Contract
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- Contracted to rewrite Web Development Concepts certification exam
- Created or rewrote over 150 questions covering HTML, XHTML, CSS, JavaScript, AJAX, XML, RSS, databases, graphics, programming concepts, regular expressions, web analytics, blogs, search engines, and security issues
- Awarded distinction of Content Subject Matter Expert
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MidwestGallery.com
Co-Founder / Web Developer / Designer
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2004 - 2005
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- Created new concept for MidwestGallery.com targeting real estate agents
- Environment: XHTML, CSS, JavaScript, LAMP (Linux, Apache, MySQL, PHP), Photoshop, Urchin 5, Plesk
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Worldwide Motorworks
Co-Founder
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2002 - 2004
Greenville, WI
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- Designed business cards and website
- Developed data mining software using VB.net and PHP to calculate estimated selling prices of vehicles on eBay
- Photographed cars for sale
- Selected and purchased vehicles at dealer auctions
- Designed and listed auctions on eBay
- Environment: VB.net, Manheim Market Report (MMR), eBay, LAMP (Linux, Apache, MySQL, PHP), XHTML, CSS, JavaScript, RegEx, Ensim, Photoshop, Illustrator, Excel
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MidwestGallery.com
Co-Founder / Web Developer / Designer
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2000 - 2001
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- Developed website concept for home builder industry
- Generated PDF brochures on demand
- Environment: HTML, CSS, LAMP (Linux, Apache, MySQL, PHP), Cobalt RAQ, Photoshop, Illustrator, Acrobat
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WG&R Furniture
MIS Assistant
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Summer 1996 / Summer 1997
Green Bay, WI
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- Assisted in transition to new retail system
- Developed price tags with barcodes in PCL/5
- Provided IT support with computers and networking issues at the corporate office
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