Andrew Buckman

Last updated April 17th 2011
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Andrew Buckman

Green Bay, WI 54313 US


http://www.stormyfrog.com/

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Summary 

  • 11 Years Web Design, Web Development, and Internet Marketing Experience
  • 23 Years Computer Experience
  • Typing Speed: 97wpm with 99% Accuracy
  • Google Analytics Individual Qualification

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Skills 

  • Web Development: HTML, XHTML, HTML5, CSS, JavaScript, jQuery, MooTools, LAMP (Linux, Apache, MySQL, PHP), LEMP (Linux, nginx, MySQL, PHP), XML, XSL, XSLT, AJAX, JSON, SOAP, REST, WSDL, RSS, RegEx, TextMate, Panic Coda
  • E-Commerce: BigCommerce, NetSuite, FoxyCart, Yahoo Stores, PayPal, eBay, osCommerce
  • Internet Marketing: Google AdWords (PPC), MailChimp, Campaign Monitor, Vertical Response, Wordtracker, Keyword Discovery, Facebook Ads, ClickBank affiliate marketing, SEOmoz PRO, Google AdSense
  • Multimedia: Adobe Photoshop, Adobe Illustrator, Adobe Media Encoder, Adobe Flash
  • Web Analytics: Google Analytics, Urchin 5, Hitbox HBX, Google Analytics Individual Qualification, Mint, Crazy Egg, clickdensity, Google Website Optimizer, GoSquared
  • Operating Systems: Mac OS X, Debian, Ubuntu, CentOS, Windows XP, Red Hat Linux, VMware Fusion, Parallels, iOS (iPhone / iPad)
  • Server Administration: Apache, nginx, FastCGI, MySQL, nagios, pacemaker, heartbeat, DRBD, Splunk, Plesk, phpMyAdmin
  • Web API Integration: Google Maps, MailChimp, Campaign Monitor, Constant Contact, WordPress, Flickr, Google Mini Search Appliance, indeed.com, SalesForce, authorize.net (SIM, AIM, and CIM), YouTube, Vimeo
  • Social Media: Facebook, twitter, YouTube, delicious
  • Photography: Digital SLR, Adobe Lightroom, Flickr

Past Computer Experience (I consider myself out of practice with the following)
  • Languages: Python, Perl, C#, VB.net, VB6, PCL/5, Pascal, ActionScript, prototype, script.aculo.us

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Work Experience 

President / Owner

Green Bay, WI

stormyfrog studios, LLC

February 2004 - Present


Founded company specializing in internet marketing and web design services for small businesses as well as assorted properties I own and develop myself.

  • Manage online marketing budgets and PPC campaigns
  • Member of Google Engage for Agencies program
  • Implement analytics solutions to measure results and recommend actions
  • Design and develop custom websites
  • Recommend new features and improvements to websites and online stores
  • Integrate social media to facilitate spreading of content and boost loyalty
  • Develop targeted landing pages to boost conversions on paid traffic
  • Own and operate various web properties generating advertising revenue
  • Research and recommend changes to increase organic search engine traffic (SEO or Search Engine Optimization)
  • Develop custom WordPress plugins
  • Provision and maintain Linux servers running Apache, PHP, and MySQL (LAMP) or nginx, PHP, and MySQL (LEMP)
  • Authorize.net Preferred Reseller

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Co-Founder / Webmaster / Designer

DiningFolio.com

May 2005 - Present


  • Designed and built site to highlight information for restaurants and bars
  • Integrated Google Maps
  • Leveraged MooTools JavaScript library for dynamic user experience
  • Developed administrative interface for ease of updating
  • Environment: XHTML, CSS, JavaScript, MooTools, AJAX, LAMP (Linux, Apache, MySQL, PHP), Plesk, Google Maps, WordPress, Google Analytics, Urchin 5, Photoshop, Lightroom, Illustrator, Google AdWords, Facebook Ads

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Internet Marketing & Web Design/Development

Green Bay, WI

Laugh Your Way, America!

October 2008 - August 2010


Managed all aspects of online presence including marketing and eCommerce as well as handling all production work for web design and web development.
  • Developed integrated online marketing plan and sales promotions doubling revenues compared to previous promotions
  • Initiated and managed search engine marketing program delivering ROI exceeding 600%
  • Designed and developed 9 new sites in 18 month period
  • Devised social media strategy yielding over 20,000 Facebook fans and driving daily internet radio show traffic up over 120% within a year
  • Implemented email marketing plan boosting overall email list size beyond 40,000 with open rates for monthly newsletters averaging around 30%
  • Increased organic search traffic by over 100% with 5x increase in keyword breadth
  • Reduced email bounce rate from over 25% to 0.5%
  • Implemented A/B testing for email campaigns increasing click rates 11% on average
  • Major Sites:
  • http://www.laughyourway.com
  • http://www.stinkingthinking.tv
  • http://www.themanlymanconference.com
  • http://www.buttkickingwoman.com
  • http://www.markgungorshow.com
  • http://shopping.laughyourway.com
  • http://www.lywevents.com
  • Environment: XHTML, CSS, JavaScript, MooTools, AJAX, LAMP (Linux, Apache, MySQL, PHP), Plesk, Google Maps, WordPress, WordPress mu, Google Analytics, Mint Analytics, Photoshop, Lightroom, Illustrator, Facebook Pages, Facebook Ads, YouTube Partner, twitter, MailChimp, Vertical Response, NetSuite, SalesForce, Google AdWords

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Web Designer / Developer

Green Bay, WI

Envano, Inc.

June 2005 - June 2008


Served as the primary web developer for clients ranging from small businesses to Fortune 500 companies, proposing solutions to problems and seeing them through to completion.
  • Developed where to buy system utilizing Google Maps API
  • Proposed and developed customizable print version feature for product detail pages
  • Leveraged Adobe Contribute templating features for ease of client updates despite advanced interactive features on Miller product pages while retaining database-driven pricing
  • http://www.millerwelds.com/products/mig/axcess_systems/
  • http://www.millerwelds.com/products/mig/deltaweld_452/
  • Delivered email campaigns tested for proper appearance across 17 email clients
  • Designed staging-to-live file transfer system with automatic file backups
  • Created on-server search and replace system with RegEx capabilities to improve efficiency with global updates
  • Integrated third-party products into clients' sites including Campaign Monitor, Flickr, Google Maps, Google Mini Search Appliance, and WordPress
  • Added diagnostic information to contact us forms including browser and flash versions to ease support requests
  • Major Sites:
  • http://www.millerwelds.com
  • http://www.hobartwelders.com
  • http://www.praxairquotes.com
  • http://www.bernardwelds.com
  • http://www.hobartbrothers.com
  • http://www.jacobsengolf.com
  • Environment: HTML, XHTML, CSS, JavaScript, MooTools, AJAX, LAMP (Linux, Apache, MySQL, PHP), XML, RSS, SOAP, Plesk, Google Maps, WordPress, Campaign Monitor, Google Mini Search Appliance, Hitbox HBX, Google Analytics, Photoshop, Lightroom, Illustrator, Excel, Word

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Test Developer - Web Development Concepts

Contract

PreVisor / Brainbench

February 2008 - April 2008


  • Contracted to rewrite Web Development Concepts certification exam
  • Created or rewrote over 150 questions covering HTML, XHTML, CSS, JavaScript, AJAX, XML, RSS, databases, graphics, programming concepts, regular expressions, web analytics, blogs, search engines, and security issues
  • Awarded distinction of Content Subject Matter Expert

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Education 

Bachelor of Science

September 1998 - May 2002

University of Wisconsin - Green Bay, Green Bay, WI
Business Administration

 

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Keywords 

Internet Marketing, Email Marketing, eNewsletters, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Pay-Per-Click (PPC), Affiliate Marketing, Web Design, Web Development, JavaScript, MooTools, jQuery, AJAX, JSON, YUI, CSS, HTML, XHTML, HTML5, Google Analytics, GAIQ Certified, Urchin, Hitbox, MySQL, PHP, XML, XSL, XSLT, XPath, SOAP, REST, WSDL, RSS, Photoshop, Lightroom, Google Maps, Campaign Monitor, MailChimp, Vertical Response, flickr, indeed.com, API, LAMP (Linux, Apache, MySQL, PHP), LEMP (Linux, nginx, MySQL, PHP), pacemaker, heartbeat, DRBD, SSH, Google Mini Search Appliance, RegEx, Regular Expressions, mod_rewrite, AdSense, AdWords, WordTracker, Keyword Discovery, eBay, ClickBank, Facebook, Microsoft Excel, Microsoft Word, NetSuite, authorize.net

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